WOW! Embossing Powders is a UK based company which has been going since 2006 and they produce over 200 different colours and powders. They also produce heat tools and claim to have the very best in clear embossing ink!

There are several different finishes available, including sparkles, chunky glitter, metallic finishes and vivid colours. With over 200 to choose from you’re sure to find the perfect colour.

WOW pride themselves on their powders being double-treated to minimise static which makes them so much easier to work with.



For heat-embossing, you will need:

  1. Embossing powders. Start with black, white and clear powders as these are the ones you’ll get most use out of. At first, you can order the smaller pots and if you find you’re getting through lots of one particular colour, you can save money by ordering a bigger pot.
  2. A surface to emboss onto. Most commonly you will use paper or cardstock but you can emboss onto many other mediums as well
  3. An anti-static bag – this isn’t essential but it will make the job easier. This is a small fabric bag, filled with anti-static powder.
  4. Embossing ink (a clear, sticky, slow-drying ink, designed especially for embossing) and stamp or an embossing pen.
  5. A heat gun. This is a specialist tool which is much hotter than a hairdryer and has a slower flow of air, meaning your embossing powder will melt beautifully without flying away.

Heat embossing in simple steps

  • Wipe down your surface with the anti-static bag
  • Add clear embossing ink to your stamp or apply clear ink directly to your surface using the inkpad or pen
  • Sprinkle over the powder and then tap off the excess
  • Hold the heat gun about an inch and a half under the image to warm the paper. Keep the heat gun moving until you see the powder melt.

Top up your stash of WOW! Embossing Powders at CraftStash

WOW! Embossing Powders: Expert Review

Pros of WOW! Embossing Powders

Suitable for beginners through to advanced crafters
Lou’s favourite thing about these powders is the huge range of options, not only in colours but also in finishes.
Available in small pots so you can try a new colour without breaking the bank or taking up too much space

How could WOW! Embossing Powders be better?

It’s not always obvious when you look at a pot of the powders how opaque the colour is going to be, so that takes a little bit of trial and error, which is something to consider particularly when you’re working on darker coloured papers. For example, this glitter shown here looks strong in the pot but is a little understated when used on black paper – the purple in the glitter only shows up on lighter coloured papers.

How does WOW! Embossing Powder compare with other companies?

It’s really hard to find another company which can meet the standard of WOW! Embossing Powders, but there are a couple you might want to consider trying for specific applications.
Ranger Super Fine white embossing powder is many crafters’s first choice for stamping highly-detailed designs, but in our tests, the WOW! powders perform just as well.
Depending on your taste, you may prefer Sizzix over WOW! for platinum, as the Sizzix option is just as good and has a slightly warmer tone.

Customer Reviews

What do normal crafters think of WOW! Embossing Powders?
Odele says of the shade Manuela's Honey Embossing Powder "Wow this really does shine!"
Eileen reviewed the shade Disco Ball and said "Very pleased with this embossing powder. It is like a silver with subtle colours that really shine."
We'd love to know what you think! Leave your comments down below and let us know what's your favourite shade.

Heat-Embossing FAQs

Can you stamp on embossing powder?

Yes you can! It is slightly resistant but if you use a solvent-based ink such as StaZon you can get a great result. Remember – if you apply any heat to your work, the powder will re-melt so don’t be tempted to heat-dry your ink!

Why is my embossing powder not melting?

It could be that your heat gun hasn’t warmed up, you’re not holding it close enough or simply that the heat isn’t getting through to the powder. If you’ve followed all of these steps, check the expiry date of your powder.

Is embossing powder durable?

Yes, it’s one of the best ways to make durable projects! It behaves a bit like plastic – it bends a little and is water-resistant.

Can you overheat embossing powder?

Yes you can! To make sure this doesn’t happen, keep your heat gun moving and as soon as you see the powder melt, move on to the next area.