NEW CLOSE-KNIT COMMUNITY MAKING TIME AND SPACE FOR CREATIVITY
The sparkling new world for knitters FRAYA has been launched by the retailer STOFF & STIL.
It has been created for the community of new, emerging and seasoned knitters, a space for much needed self-reflection and mindfulness in a busy everyday life, where time is a scarce resource.
SHARED CREATIVE POWER AND KNITTING DISASTERS
STOFF & STIL have launched a brand new space for yarn heads with a special, knitting-mad character: the plucky muse FRAYA. The world revolves around her many knitting patterns, and not least her vision of creative power and community. Through FRAYA, STOFF & STIL encourages knitting novices and purling pros to come together to share their inspiration and knitting disasters with each other to reach new, creative heights.
TIME FOR MINDFULNESS AND NEW KNITTERS
Through FRAYA, STOFF & STIL will give even more people the courage to pick up some knitting needles. Knitting is a creative and playful pursuit that stimulates the senses while creating space for reflection and mindfulness in our lives, where time is a scarcity for most of us. For even more opportunities to join the creative wave, all FRAYA's knitting and crochet patterns are free, and are divided into four difficulty levels.
SUSTAINABLE QUALITY YARN
FRAYA is the epitome of communal creative power, and also offers a wide range of quality yarns, many of which are organic. The yarns subtly unravel revealing each part of FRAYA's creative approach. The users can dive into a large selection of knitting accessories with a focus on high quality, good ergonomics and beautiful, innovative designs.